Find Clarity Before You Build

Product moves fast. But without the right direction, it's lost.

Most products don't fail because they aren’t well-built, but because they lack clarity.

Clarity in the problem they solve.

Clarity in who they serve.

Clarity in why they matter.

This playbook is designed to help founders and product teams slow down enough to get those answers right—before speeding back up.

Whether you’re refining your pitch, planning your roadmap, or aligning your team, this guide will help you make better decisions, faster.

In this Notion doc:

✅ One-sentence clarity framework for defining your product

✅ Problem validation checklist to stress-test your idea

✅ Customer clarity canvas to pinpoint your ideal users

✅ Messaging and UI clarity audit to ensure instant understanding

✅ Focus filter for prioritising what to build (and what to ignore)

✅ Hands-on exercises, templates, and guiding prompts