The Ultimate Product Optimisation Playbook

Since humans existed, we have optimised.

We turned our need for travel, into horse riding. Then, into carriages. Now, into cars.

This playbook is designed for businesses with a live product or MVP, who are looking to take it to new heights.

This document guides you through the proven stages of product optimisation, including research, iteration, design and testing with interactive frameworks, checklists, and templates.

In this Notion doc:

✅ End to end optimisation methodology

✅ Exercises and templates

✅ Comprehensive checklists

✅ Library of 100+ additional product design resources